There’s been a lot going on with SEO recently and it seems as though Google is changing. With plenty of Panda updates recently as well as several planned for this year, it is more important than ever to stay up to date with changes.
It seems that there is a shift happening that will wipe out a good portion of auto blogs, blog networks and other “lazy” affiliate marketing methods.
You may think that’s old news and while it’s true that Google has been working towards this for a long time, recently they’ve been making bigger changes that will greatly affect affiliate marketing and how you go about getting high search engine rankings.
What does it mean?
Well, it means a lot. In the coming months we are all going to have to change the way we do things.
For a long time, getting high Google rankings has required a combination of high quality content and a large number of backlinks from a variety of different places such as social media sites, authority sites, blogs, blog comments and various web 2.0 sites such as Squidoo and Hubpages.
However, a lot of these places are going to be affected by the changes Google has planned and this means it will affect you.
It’s common knowledge that large blog networks have recently been the target of these changes with thousands of sites and pages being mass de-indexed.
This has already affected a huge number of affiliate marketers who relied on these blog networks for backlinks. The problem is, with these blog networks being de-indexed and deemed “unsuitable” by Google, search engine optimisation and affiliate marketing will be largely affected.
What can we do now?
So, you know the changes are happening and you know more are on the way, but what can you do about it?
Well, there are plenty of things you can do but chances are a lot of you won’t like it. One of the biggest reasons that Google is changing is because they are starting to focus on a different kind of search results service. There have been rumours that they are leaning towards a system that means the user will never leave Google unless they are visiting an authority or manufacturer site such as Sony or Amazon. This doesn’t bode well for us but I can see why they are doing it.
They are a business just like any other and they have goals and targets etc it just seems as though they are now starting to want a little more than they have previously.
The main thing to remember is that there is still a way to make a huge amount of money online and changes are always happening with Google and have always been happening for years. Clever and productive affiliate marketers like you and me have always been able to survive and usually improve earnings along the way.
However, this change is bigger and will require a larger shift in the way you do things.
More emphasis will be placed on other forms of traffic – Google will be useful but perhaps not for high search engine rankings.
List building, social media and interactive forms of marketing will become more important and this means you will need to change the way you focus your efforts.
Google will likely be a good source of traffic for those of us who have a registered business or close to it. With the changes in Google meaning that only true authority sites will get the rankings, it’s more important than ever to model your business in a way that will benefit.
What are your thoughts on the current and upcoming changes?